Building a Revenue Engine
Using Customer Data to Personalise Email Marketing
TUESDAY 20 OCTOBER 10AM AEST / 11AM AEDT
Join REP. Klaviyo and Swym for an intimate online masterclass in email marketing personalisation. We’ll cover:
Creating a unified customer profile
- How well do you know your customers?
- Aggregating different data sources
Customer segmentation
- Types of segments
- Preparing your account for Black Friday
Personalisation in emails
- Collecting custom profile properties
- Using data to personalise flows with conditional logic
We’ll share helpful strategies and quick wins you can implement ahead of the busy sales season (no matter what email platform you’re using).
masterclass speakers
Simon Byrne
Managing Director
REP.
Hugh Russell-Parsons
Director
Swym
About REP.
REP. is a Brisbane-based digital marketing agency focussed on getting more repeat customers for eCommerce brands. We deliver end-to-end projects including strategic data capture, email and SMS marketing, and bespoke loyalty programs. As experts in the email space, our strategies showcase each tech stack’s capabilities to deliver hyper-personalised experiences to customers at every stage of their buying journey. The result is increased conversion and customer retention for our clients.
