Email Marketing for Wineries
HOW EMAIL MARKETING HELPS WINERIES GROW
Email marketing is one of the most effective ways wineries can improve customer communications and foster a long term relationship. By having email automations in place, the customer’s journey can be automated and tailored to suit their preferences. Through data capture points such as popups and profiling emails, we can collect information about the customer that can then be used to personalise email and SMS campaigns as well as automations. This information can include the type of wine the customer prefers, starting with the basic red / wine / sparkling. As the customer progresses through their journey, clicking on products featured in emails and on site, and eventually making a purchase, this information can be used to further tailor their experience through email. With strategic touch points and progressive profiling in place, wineries can give their customers a taste of what the brand is all about — without needing to step out into the vines to experience it for themselves.
the benefits of email marketing for wineries
- Email is the highest ROI of all digital channels
- The wine category has higher email engagement rates than almost every other vertical
- Email marketing uses owned data — meaning no algorithms and no ad spend
- You can easily collect opt-ins through other channels (website forms, POS, wine club, cellar door, events, etc.)
- Email can be largely automated — so it can continue driving revenue with little input once set live
Automating the customer journey is one of the easiest ways to keep customers engaged while driving a constant stream of revenue. To do this, we recommend implementing the following email automations for your customers:
- Welcome Series
- Post-Purchase Series
- Replenishment Reminders
- Abandonment flows, including:
- Browse Abandonment
- Added to Cart
- Abandoned Checkout
we’ve worked with...
REP. X WINEHUB
We’ve partnered with Winehub to create a wine club email notification package exclusively for wineries and online wineries. The perfect pairing! The team at REP. will create branded emails in your Klaviyo account to keep members engaged with your Wine Club. These notifications will help to build your brand identity, improve customer communications, and keep customers active Wine Club members.
ready to get started?
Check out our Klaviyo x Winehub Setup Package. Start with the base package and select your add-ons, including:
- Wine Club (Subscription)
- Notifications (13x emails)
- Referral Notifications (4x emails)
- Membership Tier Notifications (8x emails)
- Exclusive Product Notifications (2x emails)
These add-ons include copy, design, build, and testing.
