Email Marketing
Forging direct, lasting connections with your audience
Why Your Business Needs Email Marketing
Email is a highly converting type of marketing — and on top of that, it’s one of the most cost-effective channels. So for eCommerce brands, email marketing is a no-brainer.
An advanced email marketing strategy involves more than a weekly ‘new arrivals’ campaign. It should take into consideration the full customer journey, and be personalised to each subscriber. With an intricate strategy, email marketing should act as a steady source of revenue for your brand.
What does email marketing involve?
Email marketing covers both email campaigns and automations. Campaigns are one-off emails sent to a list or segment of customers at a scheduled time. Whereas automations are a series of well-timed emails that send to customers once they complete a certain action. For example, if a customer adds products to their cart, but doesn’t head to the checkout, they’ll trigger an ‘abandoned cart’ automation.
Good Email Marketing: What Does It Look Like?
The gateway to engagement, an intriguing subject line is your first handshake with the reader. It's the promise of value, urging them to open your email and explore the content within.
Good Email Marketing: What Does It Look Like?
Compelling Subject Line
The gateway to engagement, an intriguing subject line is your first handshake with the reader. It's the promise of value, urging them to open your email and explore the content within.
Copy That Resonates
Truly impactful email marketing goes beyond generic messages. It's about understanding your audience's needs, preferences, and pain points, then crafting content that not only speaks to them but also offers tangible value and solutions.
Visual Appeal
In a world saturated with content, aesthetics matter. A well-designed email, with harmonious colors, crisp images, and intuitive layout, ensures your message isn't just read, but remembered.
Why Choose Our Email Marketing Service?
Our team handles everything from strategy and creative through to build. Our email marketing services can be tailored to suit your brand’s needs. From creating a set number of campaigns per month, to implementing a suite of new marketing automations.
Segmentation
No two customers are the same. We craft messages that resonate with each unique segment of your audience, keeping up relevance and engagement. Plus, practicing good segmentation means your email deliverability score will go up — keeping your messages out of spam.
Automation
Set it and forget it? Not quite. Our automated sequences are designed to engage your audience at the right moments. We craft strategic email automations that work in the background to get more repeat customers for your brand.
Dynamic Content
Your emails should evolve with your audience. We personalize content based on user interactions, ensuring they always receive what's most relevant to them. We do this by collecting information about customer groups, and using it to craft content specifically for them.
Data-Driven Decisions
We don't guess — we know. When crafting strategies, we look into customer behaviours to inform our decisions, from choosing what incentive to offer, to the timing of the email.
Continuous Optimisations
When it comes to email marketing, we don't set and forget. We evaluate performance, look for areas of improvement, and implement optimisations. We do this to ensure your ROI is always growing.
Let REP. Handle Your Email Marketing Efforts
With a blend of innovation, expertise, and a keen understanding of the e-commerce landscape, we do more than just send emails… we craft experiences. E-commerce businesses thrive when they communicate effectively, and with REP. at the helm, you're reaching inboxes, building loyalty, and driving results for your business. Trust in our proven strategies, and let's create emails that will take your brand to new heights.
Contact Us