It’s no secret that the economy has seen better days. With inflation, interest rate hikes, and now the fuel crisis, purse strings are tighter than ever. The eCommerce industry is taking a big hit, with consumers not being able to spend as much money on the ‘nice to haves,’ with their disposable income shrinking with each new
We’re seeing brands face tough economic times. Even the ones that have been around for years are feeling the pinch. Brands we know and love are facing marketing cuts, whether that means cutting ties with agencies, or even having to let go of internal marketing resources.
For us, we’re seeing digital marketing agencies face reduced monthly retainers, putting a halt new projects, and new clients more hesitant than ever to sign on the dotted line. If this is the “new normal” for a while, what does this mean for the eCommerce industry, and where do we go from here?
How REP. can help
We’ve created two Support Packages to provide brands with strategic advice, account assistance, and strategy creation. These packages are perfect for eCommerce brands who have an in-house marketing team however are looking for expert email strategy or advice.
The Support Packages come in two options:
- Option 1: Support Only Package (3 hours per month)
- Option 2: Strategy + Support Package (8 hours per month)
Pricing is available on request.
These packages include a set of monthly hours, and a dedicated REP. Account Manager.
Leverage your owned media
During tough economic times, leveraging your owned media is an incredibly cost-effective way of continuing to drive revenue. Owned media includes things like blog posts, social media profiles, and of course, your email marketing list.
We’ve said it before and we’ll say it again and again — email marketing is a low-cost revenue driver that keeps your customers engaged and coming back. With email automation, you can create personalised journeys for each customer with advanced rules that mean they won’t see the same email repeatedly.
Working with a boutique email agency like REP. means you’re working with experts. Email marketing is our niche... and that benefits your brand. We know the ins and outs of email platforms like Klaviyo, which means we’ll be able to get the most out of your subscription with advanced strategies and personalised experiences for different customer groups.
Plus, once an automation is implemented, it works in the background to continuously generate revenue without further input. This means your team can rely on automations rather than frequent email campaigns which take time to produce every week — ideal for periods of reduced staff or work hours.
Acquisition vs retention costs
With strict budgets during tough times, marketing departments always feel the pinch. This is why focusing on retention rather than acquisition is a great solution.
Get started with a REP. Support Package
If you’re ready to get started with a Support Package with REP. please get in touch. Our 3 and 8 hour monthly options are tailored to suit your brand’s needs. Get in touch by emailing hello@rep-agency.co. Alternatively, you can find out more about our Support Packages here.
